{"id":"013c75a3-6a9b-4aaa-9259-6bd723f23c8c","name":"Simplifi","url":"https://citybotmagic.com/us/ca/san-francisco/simplifi/","api":"https://citybotmagic.com/api/v1/us/ca/san-francisco/simplifi.json","category":"home_automation","categoryLabel":"Home Automation","group":"services_and_business","groupLabel":"Services & Business","address":"630 Taraval St","city":"San Francisco","state":"CA","postcode":"94116","lat":37.7434185,"lon":-122.4731528,"phone":"+14156617943","phoneDisplay":"(415) 661-7943","website":"http://www.retiremeasap.com","socials":[],"description":"SimpliFi is a San Diego - based retirement planning firm. Founded in 2005, SimpliFi is an independent, fee-only firm focused on simplifying sophisticated retirement plans for their clients. CERTIFIED FINANCIAL PLANNER™","prices":[{"item":"Financial planning session (one hour, with a Certified Financial Planner)","price":400,"currency":"USD","unit":"hour","source":"https://www.retiremeasap.com/","seen":"2026-10-14","method":"llm","quote":"$400/hr"}],"websiteChecked":"2026-10-14","sources":[{"dataset":"BrightQuery","license":"CDLA-Permissive-2.0","updated":"2026-09-17"}]}